Research Project
During these online activities, students will analyze a specific organization that experienced negative press or public outrage, and then create a media strategy to improve public opinion. During this assignment, students will select and research a hypothetical client with a negative public perception and then write a media analysis and strategy to help heal their public image. As a result of this learning activity, students will learn how to harness the power of media and social media as a crucial skill for a media strategist.Teahcer Instruction
Task 1: Locate a NPO with a PR Nightmare (that you want to help) In order to successfully complete this task: Choose one of the non-profit organizations that is battling one or more negative public perceptions from this list. Find 3 sources discussing the NPOs public relations (PR) nightmare. Post the NPO you chose to work with, a brief explanation of their negative public perceptions, working links to your sources, and a sentence for each link describing it's relevance. Non-profit organizations (NPOs) are usually designed to to help in some way. Donations of money, and time, and estates are what keep these organizations in business. They grow when their brand/name has a higher approval rating. As soon as they do something that hurts their public perception, their donations dwindle and their ability to help is effected.You will select a client from the list that is both a non-profit organization AND a "public relations nightmare." Finally, you will show that they are in trouble with the public and possible donors by finding three (3) articles, videos, or other sources that explain your client's negative public image. In the response window below, under the heading Task 1, post the name of your NPO client as well as a 2-3 sentence explanation of their negative public perception. Finally, using active hyperlinks, share at least three sources. For each source, please give a short, one sentence explanation per source describing how the source backs up the negative public image your client has. https://docs.google.com/document/d/1DJMtK4ACZb5FArn5usgARXGgYWQOVDtrO1cbQJ3ugHY/edit
Task 1: Locate a NPO Client (30% pass/fail) Post client NPOs name with PR issue description Post at least three sources that support the PR issue Give a short explanation of how each source supports the PR issue Task 2: Written Analysis (70% of weekly grade) Post is thorough and covers the prompts completely- media strategy includes actual media use plans- does not attempt to change business model (30%) Written analysis is 400-600 words in length (20%) Professional level editing (20%)https://www.indeed.com/career-advice/career-development/customer-perception#:~:text=How%20to%20improve%20customer%20perception%201%201.%20Learn,experience%20...%205%205.%20Monitor%20public%20persona%20
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